MarTech is integration of technology in marketing to reach potential customers. It is a set of tools that help marketers strategise better to deliver real time solutions to enhance customer journey. In this season digital savvy Namrata Balwani, Digital and Customer Experience consultant (formerly Head Of Digital Marketing at Landmark Group Middle East and SVP at Ogilvy Digital), walks you through building right MarTech stack, its application and choosing right tools to enable better ROI. Tune in to make smarter marketing decisions by using the right tech.