MarTech is integration of technology in marketing to reach potential customers. It is a set of tools that help marketers strategise better to deliver real time solutions to enhance customer journey. In this season digital savvy Namrata Balwani, Digital and Customer Experience consultant (formerly Head Of Digital Marketing at Landmark Group Middle East and SVP at Ogilvy Digital), walks you through building right MarTech stack, its application and choosing right tools to enable better ROI. Tune in to make smarter marketing decisions by using the right tech.
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Pilot
Introduction to the Podcast
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Understanding technology in marketing
Whatever type your company is or whatever scale it is at, MarTech is an essential part of marketing. In this episode Namrata Balwani, digital and consumer experience specialist, helps you understand how MarTech of any company can be derived from tracing the consumer journey. By laying out four main sets of MarTech - data foundation, major marketing platforms, tools that help sales and services and ad tech - Namrata explains what is a MarTech stack and what it can do for a brand.
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Application of MarTech stack.
In this episode, Namrata Balwani, digital and consumer experience specialist further explains the application of the MarTech stack she discussed in the previous episode. She explains how it is applied differently in b2b,b2c, and service industries. Namrata also shed light on the role of MarTech in developing content, targeting using data, detecting customers' journey by gathering data across different touchpoints and deriving insights out of it.
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Choosing the right stack
While there are enormous number of tools and solutions available for building MarTech stack, it does not have to be a costly affair. What really matters is to choose the right tools to build your MarTech stack by understanding the consumer journey. Tune in to this episode as Namrata Balwani, digital and consumer experience specialist, explains what are the different tools involved in setting up a MarTech stack and how to choose the right stack? She also discusses the role, possibilities, processes, and nuances of no-code tools. This episode will help you better understand what drives the MarTech stack and how to run it?
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Measuring success and ROI
How do you measure the success of a MarTech stack? Namrata Balwani, digital and consumer experience specialist, shares the importance of having a customer matrix to be able to evaluate the ROI in building a MarTech stack. She explains how ROI can be measured using the MarTech stack and What one can consider to be a maturity curve in MarTech adoption.
