In this Conversational Masterclass, we delve into comprehensive learning of marketing principles broken down in short episodes. Aimed at helping entrepreneurs equip themselves with smart marketing techniques for a wider market reach and to maximise ROI. Lloyd Mathias, a seasoned and an expert marketer covers the first principles of Marketing through a pragmatic approach, covering topics relevant for the VUCA world, from consumer insights, brand positioning, advertising, to promotions, B2B marketing, and more.