In this Conversational Masterclass on Brand Management, with Lulu Raghavan, Managing Director, Landor Mumbai, learn the first principles of brand management from a global brand strategist. Topics covered include Brand Identity & Positioning, Employee Branding & Communication, Line Extensions, and Crisis Management. Landor is a global leader in brand consulting and design. With 27 offices in 21 countries, they’re brand custodians of iconic brands namely BMW, Microsoft, Nike, Samsung, the Taj Group, Mahindra, Tata Group, and many more.