What are the battles that play out in a marketer’s mind during a product or brand launch? Do these decision makers rely more on hard data or their creative instincts in today's tech-driven landscape? How have digital native businesses disrupted traditional approaches to marketing? What does revenue-focused marketing look like in their industry sector? Join host Bhuvana Subramanyan, a CMO herself on 'Marketing - The Untold Story' as she interviews top marketers in India, demystifies jargon and unravels what lies beneath the tip of the marketing iceberg.

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Our guest today has been unearthing stories of Indian Unicorns way back when they were just another good business idea just getting off the ground. Shradha Sharma, Founder & CEO of YourStory Media joins show host Bhuvana Subramanyan in this very first episode of ‘Marketing – The Untold Story’. Having created a new category of content-driven marketing for startups, Shradha Sharma shares her recipe for being a first mover, and building a brand over 14 years. She talks about what innovative marketers can do to extend the influence of their company with humble budgets, how YourStory has cultivated loyalty amongst readers and shares her excitement about the coming of vernacular media tailored for regional users. Tune in to hear  Shradha spill the beans on content marketing with Bhuvana Subramanyan only on 'Marketing - The Untold Story. '

Shradha Sharma, Founder & CEO - YourStory Media

Tune in to hear from Darshana Shah, a leader of Marketing and Business Innovation at Aditya Birla Health Insurance - one of India’s newest private Health Insurance providers. She’s a powerhouse marketer who is redefining how health insurance is sold to Indian customers, in the post-pandemic era. Our guest chats with host Bhuvana Subramanyan on consumer insights and emerging trends at the intersection of health, technology and marketing, only on Marketing - The Untold Story.

Darshana Shah, Executive Vice President - Digital Business Innovation, Marketing and Customer Experience

Tune into an action-packed episode featuring Amritansu Nanda, CMO, Zepto. Our guest is known for creating outside-in marketing strategies based on sound consumer insights. Our host Bhuvana Subramanyan asks him if there is more to the quick-commerce game than superfast deliveries? And, finds out how Zepto is managing its customer journey from creating brand awareness, to driving trials, to building loyalty, one order at a time, only on Marketing, The Untold Story.

Amritansu Nanda, CMO - Zepto

Meet our guest - Aditi Anand who has worked across four industries of Telecom, Consumer durables, E-commerce as well as FMCG. She's driven marketing initiatives for brands like Airtel, Nokia, Flipkart, Coca Cola amongst others. Her approach combines data driven intelligence with creativity.
On this episode of Marketing, The Untold Story she talks to host Bhuvana Subramanyan about the growing influence of vernacular languages and combining offline initiatives with digital campaigns. only on aawaz.com

Aditi Anand - Marketing Consultant, Consumer Brands

To be a value fashion player, they say, is like riding a lion: If you don’t know how to ride it, it will eat you up. In this episode, listen to the marketeer who played a vital role in launching and building maxfashion.in, currently a Rs. 4500-crore brand. Meet Jiten Mahendra, Vice President & Head Marketing BYJU’S BTC and ex-Senior VP Marketing Landmark Group, decode the basics of upping the marketing game in the hyper-competitive fashion retail industry. Jiten also shares with Bhuvana, the changing indicators of customer loyalty, the pandemic-induced need for brands to shift from building a channel strategy to customer strategy and more such rich insights only on aawaz.com

Jiten Mahendra - VP marketing BYJU BTC

On this episode of Marketing - The Untold Story we have Shivani Behl, CMO of Pureplay Skin Sciences, Creators of personal care brands like Plum Cosmetics, Body Lovin’ and Phy. Shivani has worked across sectors, with Lakmé, Reliance Brands, VIP, Reebok and Tata Motors. She brings all this experience to her role driving activities of digital first brands that are re-writing all the rules. And in this episode, you will learn about how brands like Plum and Phy are selling beauty products to young consumers using celebs and micro-influencers, in metros, and beyond. Host Bhuvana and Shivani talk about the rising importance of local language integration, how they are looking to grow audiences through offline retail stores, and how a brand can cultivate loyalty in the fickle world of fashion!

Shivani Behl, CMO of Pureplay Skin Sciences

In this episode listen to Sneha Subramanyam – Director of brand of BlissClub speak with our Host Bhuvana Subramanyam. The company said it is on track to becoming one of the fastest brands to hit the Rs 100 crore annual recurring revenue (ARR) milestone in India.
Sneha discusses BlissClub’s simple and sharp mission , talks about how listening to the customer is of utmost importance and discusses BlissClub’s journey of 25X growth just within a span of 10 months!

Sneha Subramanyam  - Director of Brand - BlissClub

Recently appointed as the Chief Growth Officer with Hiver, Vishal comes with over 14 years of experience working with Fortune 100 companies to leading SaaS organizations.
Prior to Hiver he worked as the Head of Growth Marketing for FreshWorks. He has also worked for Brands like IBM and Cvent. Vishal has been recognized in White Page International’s India’s 50 as Best Marketing & Communications Leaders 2021

Marketing - The Untold Story

4hr 29m

English

2022

English Shows

Marketing - The Untold Story

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