Podcast listeners in India are estimated to be at 176.1 mn by 2023 from 40 mn in 2018 as per ‘PWC’s Global Entertainment & Media Outlook 2019-2023 India’. As the demand and supply of podcasts experience a rise, Vidooly, a cross-platform online video analytics organisation, organised a webinar on ‘The Good, The Bad, and The Future of Podcast Formats’, in May 2020 with podcasters and enterprises on the panel to decode what podcasts truly are and India’s love for audio content.
– Amit Doshi, Founder & CEO at IVM Podcasts
– Sreeraman Thiagarajan, Co-founder & CEO at aawaz.com
– MVS Murthy, Head Marketing, Digital & Corporate Communication at Tata Asset Management Limited
– Alok Chitre, Head of Marketing & Partnerships at Mahindra Racing
– Moderated by Nishant Radia, Co-founder & CMO at Vidooly
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Pilot
Introduction to the show.
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Theme & Speaker Introductions
In this episode, the moderator sets the context to the talk while the speakers introduce themselves.
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Podcasts Landscape in India
The speakers discuss the thought process of identifying the right listeners and what makes a good podcast strategy.
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Opportunities for Brands in the Podcast Ecosystem
In this episode, the panellists will discuss the various formats of podcasts and what is the potential that brands can leverage in this ecosystem.
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Podcast Genres and Languages
This episode focuses on the formats of podcasts, ranging from languages, genres, and durations. The panellists share their insights.
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Listener Measurement and Metrics
In this episode, we learn about platforms, tools, metrics of measurement, and the analytics of success in a podcast world.
