Consumer markets are always hard to predict but there are some who are not content with how things are done. For example, why did Pepsi believe big in Dil Mange More? How did we get our first credit card? We get the honchos behind the scene to step forward and tell the tale. These are the people who have created new business opportunities and models on the back of decisions that at the time were considered unconventional. Your hosts, marketing guru Upendra Namburi and entrepreneur Ajay Menon retrace the journey of these industry pioneers.
Pilot - Upendra Namburi [ 00:34 ]
Introduction to the series.
Lloyd Mathias (Brand Visionary) - Upendra Namburi [ 1:11:56 ]
Lloyd Mathias (Brand Visionary)
From Pepsi to HP to Motorola, Lloyd Mathias has been at the forefront of leading the change. He's among the most prominent marketing leaders in the world, who is now hands-on in the startup ecosystem as an investor. Upendra Namburi author, speaker and a corporate honcho chats with him to trace his vision and path for past three decades.
Naveen Surya (Payments Pioneer) - Upendra Namburi [ 1:01:40 ]
Naveen Surya (Payments Pioneer)
Upendra Namburi author, speaker and a corporate honcho interviews Naveen Surya who has been known for revolutionising electronic payments industry in India. From the early days of no credit or debit cards to exciting innovations in the payments space, Naveen Surya has lived through it to share engaging stories with us.
Ajay Ramasubramaniam - Upendra Namburi [ 46:46 ]
Ajay Ramaubramaniam undoubtedly has a vast business entrepreneurship experience across various cultures and countries including Tanzania, Canada and India. Amongst many other initiatives, he also pioneered an accelerator company for startups in India. Now with his new startup called Razo, he and his team continue to provide a framework for startups to scale. Tune in to hear more about the origins and growth of accelerators, and rapidly developing startup ecosystem in India.