Consumer markets are always hard to predict but there are some who are not content with how things are done. For example, why did Pepsi believe big in Dil Mange More? How did we get our first credit card? We get the honchos behind the scene to step forward and tell the tale. These are the people who have created new business opportunities and models on the back of decisions that at the time were considered unconventional. Your hosts, marketing guru Upendra Namburi and entrepreneur Ajay Menon retrace the journey of these industry pioneers.