In this Conversational Masterclass, we provide a comprehensive learning of basic principles of Marketing, broken down into short, easy to understand episodes. Aimed at helping entrepreneurs equip themselves with smart marketing techniques for wider market reach and to maximise ROI.

Lloyd Mathias, a seasoned and an expert marketer, covers the first principles of Marketing through a pragmatic approach, covering topics relevant for a volatile, uncertain, complex and ambiguous (VUCA) world. Right from consumer insights, brand positioning, advertising, to promotions, B2B marketing, and more. Tune in to invaluable insights!