In this Conversational Masterclass, we provide a comprehensive learning of basic principles of Marketing, broken down into short, easy to understand episodes. Aimed at helping entrepreneurs equip themselves with smart marketing techniques for wider market reach and to maximise ROI.
Lloyd Mathias, a seasoned and an expert marketer, covers the first principles of Marketing through a pragmatic approach, covering topics relevant for a volatile, uncertain, complex and ambiguous (VUCA) world. Right from consumer insights, brand positioning, advertising, to promotions, B2B marketing, and more. Tune in to invaluable insights!
Pilot - Krishnan Hariharan [ 00:54 ]
Introduction to the Podcast
Ep.1 - Consumer Insight - Sreeraman Thiagarajan [ 12:48 ]
Ep.1 - Consumer Insight
A deeper understanding of what motivates a customer to engage with your brand or product category in general can increase the effectiveness of the positioning of your brand, product or service multiple folds. This is also ensures high customer satisfaction. Learn about gaining the right customer insight using market research and customer segmentation.
Ep. 2 - Positioning - Sreeraman Thiagarajan [ 12:01 ]
Ep. 2 - Positioning
Positioning is a key aspect of marketing. It is about finding a unique place for your product in the consumer's minds. Positioning helps differentiate your brand from the competition. Learn about value propositions, brand building using product attributes, customer loyalty, and customer life cycle.
Ep. 3 - Product Marketing - Sreeraman Thiagarajan [ 09:09 ]
Ep. 3 - Product Marketing
The importance of Product Marketing is higher than ever in today's digital world. We delve into the 4 P’s – Product, Price, Place, and Promotion.
Ep. 4 - Advertising & Communication - Sreeraman Thiagarajan [ 15:31 ]
Ep. 4 - Advertising & Communication
This episode will help you understand the tools and frameworks of developing communication through advertising. We discuss the 4 critical elements of communication - Awareness, Interest, Desire, and Action (AIDA), and PR. We also cover selecting and managing an agency.
Ep. 5 - Promotion - Sreeraman Thiagarajan [ 13:52 ]
Ep. 5 - Promotion
How is Promotion different from Advertising, how does it help in driving Sales? Learn about the go-to-market (GTM) process, promotions to drive sales, different channels of promotions, and retail marketing.
Ep. 6 - Developing a Marketing Plan - Sreeraman Thiagarajan [ 09:37 ]
Ep. 6 - Developing a Marketing Plan
A Marketing Plan is an operational document that lays out the end-to-end process of all the stages in Marketing. We share insights on the process of developing a strong marketing plan – starting with setting the right goal, through to measuring impact and analytics.
Ep. 7 - Digital Marketing - Sreeraman Thiagarajan [ 14:46 ]
Ep. 7 - Digital Marketing
Digital Marketing has now become mainstream. We dig deep into the drivers of Digital Marketing including - Social Media, SEO, Brand Building, Content Development, Inbound Marketing, and Marketing Automation tools.
Ep. 8 - B2B Marketing - Sreeraman Thiagarajan [ 08:53 ]
Ep. 8 - B2B Marketing
How does B2B marketing differ from B2C marketing? For starters, it is more complicated as a marketer, to go through various hierarchies of decision-makers to close a deal. So, what skills does a B2B marketer require to deal with large industry buyers? Tune in to learn.
Ep. 9 - Marketing for Startups - Sreeraman Thiagarajan [ 08:41 ]
Ep. 9 - Marketing for Startups
How do you build a marketing strategy for startups without having a specialist in the team or big budgets? How to get the first 1000 customers or users for your startup? Tune in to learn more.
Ep. 10 - Tech Disruption in Marketing - Sreeraman Thiagarajan [ 11:37 ]
Ep. 10 - Tech Disruption in Marketing
We discuss key MarTech trends - why is Customer Experience (CX) an important driver of retention, 'voice' experience - an essential tool, use of AI for personalisation while maintaining privacy, and more.