What is data-driven marketing? And is marketing really driven by data? In conversation with the digital savvy Namrata Balwani, Digital and Customer Experience consultant (formerly Head Of Digital Marketing at Landmark Group Middle East and SVP at Ogilvy Digital), to uncover the intricacies of data-driven marketing from technology giants, data mining and personalised shopping experiences, to omni channel experiences, data privacy and differentiating signals from noise. Namrata is in conversation with host, marketing whiz Sreeraman Thiagarajan.