What is data-driven marketing? And is marketing really driven by data? In conversation with the digital savvy Namrata Balwani, Digital and Customer Experience consultant (formerly Head Of Digital Marketing at Landmark Group Middle East and SVP at Ogilvy Digital), to uncover the intricacies of data-driven marketing from technology giants, data mining and personalised shopping experiences, to omni channel experiences, data privacy and differentiating signals from noise. Namrata is in conversation with host, marketing whiz Sreeraman Thiagarajan.

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    Understanding Data Driven Marketing - Sreeraman [ 24:02 ]
    Understanding Data Driven Marketing

    The pilot episode explores the shift in marketing, involvement of data, formats of data driven marketing such as, retargeting and programmatic ads; and maximising personalisation.

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    Conducive Environment For Creating Data - Sreeraman [ 28:20 ]
    Conducive Environment For Creating Data

    The cliche ' data is the new oil' is still in vogue. But how do you bring an entire organization to be data informed and data driven? it all starts with collecting the right data from every step of business operation.

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    Personalizing Product And Shopping Experience - Sreeraman [ 22:22 ]
    Personalizing Product And Shopping Experience

    How do you make product recommendations less intrusive to consumers and what role does data play to make consumer experiences better? Tune in to learn a robust framework of how personalisation with data can be made possible.

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    Data In Personalized Marketing - Sreeraman [ 17:34 ]
    Data In Personalized Marketing

    Except baseball caps, one size does not fit all. In an increasingly connected world, consumers expect personalisation in every touch point offered by a brand, be it physical or digital. Here's how to get that right.

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    Measuring What Matters - Sreeraman [ 24:15 ]
    Measuring What Matters

    What gets measured, get managed, goes the popular maxim. Having data is one thing, but making decision based that is a function of refining information from the data and enabling decision makers across organization. Learn how.