Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
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Location Weekly - Episode 502
The new episode of #LocationWeekly is on! Walmart launching new Coca-Cola campaign with drones, Gibson’s trying their hand at “audio augmented reality”, & ParkMobile teaming with Tiba on contactless parking in garages, PlaceIQ acquires the geospatial insights business of Skyhook Wireless. Tune in and let us know what you think!
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Location Weekly - Episode 501
After the amazing 500th episode, we are back with more industry news with the new target of getting to 1000 episodes! This week we talk about Circle Graphics + POP trackers for OOH proof of posting, Wal-Mart delivering smart cooler grocery delivery, Zocdoc founder creating Shadow app to help find lost dogs and Verizon & UPS teaming-up on drone delivery. Plus SOCi raises $80M in a Series D. All on your favourite podcast of location based marketing, #LocationWeekly!
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Location Weekly - Episode 500
We did it...500 episodes of #LocationWeekly ! This week we have a very special show with a look back over the 10+ years and a visit from the original co-host Rob Woodbridge to help us navigate the early days, plus a bevy of video messages from THE LBMA chapter leaders (past & present) congratulating us on this milestone. & Check it out now!
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Location Weekly - Episode 499
Last episode before we hit the 500th!This week on #LocationWeekly, we will talking about NYC rolling out a contactless subway fare system, MetCom and NextNav partnering to deliver location services in Japan, Google’s Internet of Places moving forward and The Body Shop teaming up with Uber Eats for delivery. Tune in and do not forget to give us your comments!
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Location Weekly - Episode 498
A New Year, with new initiatives and campaigns from the location industry! In the first podcast of 2021, we talk about Crate & Barrel teaming with Glympse on curbside pick-up, Vybe app being booted from the Apple app stores, Geolocation being used for fraud prevention and Nike bringing the dressing room to the home. Do not miss the first Location Weekly of the year and let us know what you think afterwards!
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Location Weekly - Episode 497
As we approach the end of the year Location Weekly takes time to reflect on the year that was and to speculate on the year ahead. Check out our predictions for 2021 on the latest episode. Stay safe and have a Happy New Year!
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Location Weekly - Episode 496
Behold! It is Location Weekly Wednesday! Some exciting news from the location world is in our latest episode: AWS launching Location Service - a Google Maps competitor! Mood Media being acquired by Vector Capital, Starbucks partnering with Pokemon Go in Asia, Bayern Munich using AR to connect with fans and Gimbal being sued for patent infringement. All on this week's podcast. Tune in!
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Location Weekly - Episode 495
The growth of location based services is evident and Location Weekly is here to fill you in on all the latest news. NextNav releasing developer plug-in for vertical positioning, PointMe developing solution for “point and click” in the physical world, Pointr & Comfy partnering to make workspaces safer to return to after COVID, and SKODA adding location-based services to their vehicles. Check out the latest episode of our podcast!
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Location Weekly - Episode 494
Location Weekly, nearing its 500th episode, is again ready to share with you many news from the industry: Adthena launching“Local View”, Adsquare launching “Audiences in Motion”, Location-based game Breadcrumbs debuting in Singapore and Clark County, Las Vegas releasing “FixIt Clark County” app for citizens to report problems. All on this week's episode. Check it out and let us know what you think.
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Location Weekly - Episode 493
Location Weekly is here once again and it is full of exciting news from the industry! From Incognia solving QR code fraud with location verification, to the Ontario Regiment Museum using an AI virtual assistant, L’Oreal launching virtual make-up for your online work calls and a discussion on how COVID is leading to greater public willingness to share location data, all on this week's episode. So tune in and do not forget to share your comments with us afterwards!
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Location Weekly - Episode 492
Wednesday is here and so is #LocationWeekly! On this week’s episode, we talk about Google Maps adding new COVID related transit data, Number8 building Google Maps for Fishing and Whizz finder app&Bathroom-based marketing. Check it out and let us know what you think!
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Location Weekly - Episode 491
Our level of positivity rises as the pharma industry is coming up with promising news of a vaccine. And in the world of location exciting news as well: GameStop activating with a Pokemon Go partnership, Lidl’s WhatsApp Chatbot ready to help you plan ahead, Amazon going after the office supply market with Smart Dash Shelf and Powell’s Books launching book-scented fragrance. So tune in and share your comments with us!
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Location Weekly - Episode 490
Hello everyone, it is #LocationWeekly Wednesday! Argo Design re-invents beer menus with digital projections, Outer teaming with their customers for neighbourhood showrooms, Scanit releasing tech to read QR and DRV codes from a distance and Pizza Hut bridging online & offline with Xaxis in Indonesia... All on this week's episode! Check it out give us your feedback after you watch our podcast.
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Location Weekly - Episode 489
Positive vibes only! The location based marketing world is filled with inspiring news and we have it all on #LocationWeekly! Merrell using voice and location to highlight nearby trails, Burger King is at it again with Scary Places, Marshbot - Foursquare for your AirPods and Realworld launches Adfindr. Plus, check out new case study from Oriient on indoor positioning. Click the link in bio, watch our new episode and let us know what you think.
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Location Weekly - Episode 488
The latest #LocationWeekly is here! This week we discuss Amazon giving customers money to purchase their data, Verizon deploying voice-activate digital signage in stores, Eight O’Clock Coffee hosting Java Parties and Telluride converting old gondola cars into dining cabins for winter. Tune in to listen to the latest episode of our podcast and let us know what you think.
