Dr. Ganesh Natarajan, a doyen in the Indian software and IT industry guides you through the first principles of building a software company with a national and global outlook. Whether it’s for IT service delivery or a SaaS product suite, we’ve got you covered on vision, product, sales, and talent management.
Host, Upendra Namburi, brings out sharp and highly actionable insights from Dr. Natarajan, who previously served as CEO at APTECH and ZenSar Technologies for over 25 years. He has also been appointed as an Independent Director in the State Bank of India. Currently, he is Executive Chairman and Founder of 5F World, a platform for Digital Start-ups, Skills, and Social Ventures in India.
Pilot - Krishnan Hariharan [ 01:04 ]
Introduction to the podcast.
Fundamentals - Upendra Namburi [ 20:45 ]
What are the key principles of building a product company versus a services company? In this episode, we cover all the fundamentals you need to know to build a software company. How to define a problem, how to tackle competition, what’s a great way to stand out? And more.
Product - Upendra Namburi [ 17:28 ]
Great software products are a rare find. What characteristics make for a great product and what goes into building them? Tune into this episode to learn the qualities of a good product, mistakes that can be avoided, and how to craft a product road map.
Sales - Upendra Namburi [ 21:10 ]
You’ve built a great product, but now face the next big challenge of monetization. In this episode, we cover best practices and simple ideologies to follow to increase sales. Tune in for insightful tips on getting your foot in the door to making a great sales call, fast-tracking sales, and more.
Marketing - Upendra Namburi [ 17:29 ]
It's crucial for a software company to have a brand personality and communicate it well to prospective consumers. In this episode, we delve into the Marketing, Communication, and Branding of a software company. We cover tips for crafting a believable yet unique marketing strategy, building a brand, and communicating efficiently.
HR - Upendra Namburi [ 19:21 ]
Talent management plays the most important role in the growth of a business, since it manages one of the important assets of the company - its people. In this episode, we dive into how to define culture, hire right, managing attrition, talent mantras, and more.